BORDERLANDS 3

BORDERLANDS 3

“LET’S MAKE SOME MAYHEM”
CLIENT: 2K
ROLE: freelance cd/writer
MEDIA: 360° campaign • broadcast • digital • social • print • OOH • experiential
RESULTS: 2K's best-selling game ever; 5 million copies in 5 days • first 2K franchise to make $1 billion
PRESS: Adweek | Luérzer’s | Forbes

“How do you reignite franchise fandom AFTER A 7-YEAR HIATUS?”

—

interrupt business as usual.

let_s_make_some_mayhem_AdobeExpress (1).gif

“Fashion Mayhem” | :30

Screen+Shot+2022-08-24+at+2.57.12+PM.jpg

Screen+Shot+2022-08-24+at+2.57.06+PM.jpg

“Let’s Make Some Mayhem” | In-House Concept Rippo

BL3+posters3.jpg

Screen+Shot+2020-11-17+at+2.04.32+PM.jpg

Screen+Shot+2020-11-17+at+2.05.45+PM.jpg

BL3 Booth Experience @ E3

BL3 Booth Experience @ E3

BL3 Booth Experience @ E3

BL3 Booth Experience @ E3

BL3 Booth Experience @ E3

BL3 Booth Experience @ E3

Tattoo Parlor Pop-Up @ PAX West

Tattoo Parlor Pop-Up @ PAX West

Tattoo Parlor Pop-Up @ PAX West

Tattoo Parlor Pop-Up @ PAX West

“Shampoo Mayhem” | :30

“Used Car Mayhem” | :30

“Kitchen Mayhem” | :30

“Cola Mayhem” | :30