BORDERLANDS 3

BORDERLANDS 3

“LET’S MAKE SOME MAYHEM”
ROLE: freelance cd/writer
CLIENT: 2K
MEDIA: 360° campaign • broadcast • digital • social •
print • OOH • experiential
RESULTS:
• 2K's best-selling game ever
• sold 5 million copies in 5 days
• 2K’s first $1B franchise
PRESS: Adweek | Luérzer’s | Forbes

How do you reignite fandom AFTER A 7-YEAR break in the franchise?

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“Fashion Mayhem” | :30

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“Let’s Make Some Mayhem” | In-House Concept Rippo

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BL3 Booth Experience @ E3

BL3 Booth Experience @ E3

BL3 Booth Experience @ E3

BL3 Booth Experience @ E3

BL3 Booth Experience @ E3

BL3 Booth Experience @ E3

Tattoo Parlor Pop-Up @ PAX West

Tattoo Parlor Pop-Up @ PAX West

Tattoo Parlor Pop-Up @ PAX West

Tattoo Parlor Pop-Up @ PAX West

“Shampoo Mayhem” | :30

“Used Car Mayhem” | :30

“Kitchen Mayhem” | :30

“Cola Mayhem” | :30