GREYHOUND & BOLTBUS

GREYHOUND

“MAKE EVERY MILE COUNT”

MEDIA:

print • digital • web • OOH

RECOGNITION:

Graphis, Merit | Transportation | “Resumé”
Graphis, Merit | Transportation | “Couch”
Communications Arts | Exhibit: Poster

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“Whistler Winter” | poster/print

Graphis, Merit | Poster: Transportation | “Bobsled”

“Whistler Summer” | poster/print

greyhound

“BRAND REFRESH”

MEDIA:

logo • print • digital • web • radio • web • app

PRESS:

NY Times | CBS News | LA Times

Logo/Vehicle Redesign

Exterior/Interior/Amenity Photography

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Greyhound.com | booking website

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BOLTBUS

“BRAND CREATION & LAUNCH”

MEDIA:

print • digital • OOH • web

STATS:

generated an estimated $85MM in Year One revenue

PRESS & RECOGNITION:

AdAge | America’s Hottest Brands

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BOLT FOR A BUCK

At least one ticket on every bus route was randomly sold for $1. By gamifying the ticketing process, we rewarded advance purchase & pre-engaged riders’ sense of adventure.

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NYC Brand Launch | OOH

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NYC Brand Launch | OOH

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Boltbus.com | booking website