MINI
5 YEARS OF MOTORING
I was lucky enough to write for MINI for 5 years. Below is a generous smorgasbord of that work. It’s still the most fun account I’ve ever worked on.
AGENCY: BSSP
ROLE: acd/writer
MEDIA: print • OOH • interactive • digital • dealer • radio • CRM
RECOGNITION: One Show Interactive • OBIE • ADDY • WEBBY
MINI -
R57 coOOPER CONvertible
“ALWAYS OPEN”
AGENCY: BSSP
ROLE: acd/writer
MEDIA: OOH • print • digital • brochure • CRM
RECOGNITION: OBIE, Gold | “Unlimited Headroom”
“how do you Launch a mini convertible?”
—
it’s not a vehicle. It’s a mindset on wheels.
MINI - R57
COOPER CONVERTIBLE
“THE OPEN ONE CHALLENGE”
AGENCY: BSSP
ROLE: acd/writer
MEDIA: digital • microsite • email • social
RECOGNITION: One Show, Interactive | Merit • ADDYs, Silver | Website
RESULTS: 400+ owners from all over the globe logged 9K+ hours of open motoring
PRESS: Motortrend | Autoblog
“how do you highlight the convertible’s unique instrument cluster?”
—
find & crown the most open motorer in the world.
“THE OPENOMETER”
Part of what makes open-motoring such a unique experience is MINI’s Openometer - a fun, standard feature on every MINI convertible that tracks the amount of hours the vehicle is driven with its convertible top down. For MINI convertible owners, their hours are a badge of honor, proof of their dedication to the “Always Open” mindset.
Naturally, it was imperative we find and crown “The Most Open-Motorer in the World…”
R57 “Open One Challenge” | digital
MINI - JCW
JOHN COOPER WORKS
“RACING IS IN OUR BLOOD”
AGENCY: BSSP
ROLE: creative lead/acd/writer
MEDIA: print • digital • web • brochure • CRM
“how do you launch a performance specced factory model?”
—
gearheads love details. Don’t shy away from long copy.
“FLAG CHASE” | digital
MINI - MISCELLANEOUS
MISCELLANEOUS R56 COOPER/S WORK
AGENCY: BSSP
ROLE: acd/writer
MEDIA: print • radio• interactive • OOH
RECOGNITION: One Show Interactive, Merit | Dynamic Banners | “Parking Mantra” • One Show Interactive, Merit | Dynamic Banners | “Garage Finder” • WEBBys, Honoree | Rich Media | “Parking Mantra” • WEBBYs, Honoree | Rich Media | “Get Pumped”
"MONSTER TRUCK" | :60 radio
“PARKING MANTRA” | digital
“GET PUMPED” | digital
