MINI
I wrote for MINI for 5 years.
SFX: audible gasp!
below is a generous smorgasbord of that work.
MEDIA:
print • OOH • web • interactive • digital • dealer • radio
JUMP LINKS to work:
RECOGNITION:
OBIE, Gold | Automotive, Traditional Billboard | “Unlimited Headroom”
One Show Interactive, Merit | Micro-site | “The Open One Challenge”
One Show Interactive, Merit | Dynamic Banners | “Parking Mantra”
One Show Interactive, Merit | Dynamic Banners | “Garage Finder”
R57 convertible
“ALWAYS OPEN”
MEDIA :
OOH • print • digital • brochure
RECOGNITION:
OBIE, Gold | “Unlimited Headroom”
“It’s not a convertible, it’s a lifestyle on wheels.”
R57 LAUNCH “ALWAYS OPEN” | OOH
R57 CONVERTIBLE
“THE OPEN ONE CHALLENGE” MICROSITE
RECOGNITION:
ONE Show, Interactive | Merit
Addy, Silver | Website
STATS:
400+ owners from around the world entered
over 9K hours of open motoring logged
“THE OPENOMETER”
Part of what makes open-motoring such a unique experience is MINI’s Openometer - a fun, standard feature on every MINI convertible that tracks the amount of hours the vehicle is driven with its convertible top down. For MINI convertible owners, their hours are a badge of honor, proof of their dedication to the “Always Open” mindset.
Naturally, it was imperative we find and crown…
“The Most Open Motorer in the World.”
R57 “Open One Challenge” | digital
R57 “Open One Challenge” | microsite
JOHN COOPER WORKS
“RACING IS IN OUR BLOOD”
MEDIA:
print • digital • web • brochure
“John Cooper’s indomitable racing spirit lives on.”
“EATING & SLEEPING” | print spread
“FINISH LINE STENCIL” | print insert
“60’S BLUR” | print spread
“FLAG CHASE” | digital
“DNA” | digital
R56 COOPER/S
“MISCELLANEOUS”
“SPORT BUTTON” | printeractive
R56 “TYPE SKID” | ambient print
“MONSTER TRUCK” | :60 radio
“PARKING MANTRA” | digital
“GET PUMPED” | digital
“LET’S NOT MOTOR DAY” | OOH