MINI
5 YEARS OF MINI MOTORING WORK
MINI is still the most fun account I’ve ever worked on.
AGENCY: BSSP
ROLE: acd/writer
MEDIA: print • OOH • interactive • digital • radio • CRM
RECOGNITION:
• OBIE, Gold | “Unlimited Headroom”
• One Show, Interactive:
- Merit | Website | “The Open One Challenge”
- Merit | Dynamic Banners | “Parking Mantra”
- Merit | Dynamic Banners | “Garage Finder”
• ADDYs, Silver | Website | “The Open One Challenge”
R57 CONvertible
“ALWAYS OPEN”
AGENCY: BSSP
ROLE: acd/writer
MEDIA: OOH • print • digital • brochure • CRM
RECOGNITION:
• OBIE, Gold | “Unlimited Headroom”
how do you Launch A mini convertible?
R57 CONVERTIBLE
“THE OPEN ONE CHALLENGE” CONTEST SITE
AGENCY: BSSP
ROLE: acd/writer
MEDIA: digital • microsite • email • social
RECOGNITION:
• One Show, Interactive | Merit | Website
• ADDYs, Silver | Website
RESULTS:
• 400+ owner entries from all over the globe
• 9K+ hours of Open Motoring logged
PRESS: Motortrend | Autoblog
how do you highlight the convertible’s unique instrument cluster?”
“THE OPENOMETER”
Part of what makes open-motoring such a unique experience is MINI’s Openometer - a fun, standard feature on every MINI convertible that tracks the amount of hours the vehicle is driven with its convertible top down. For MINI convertible owners, their hours are a badge of honor, proof of their dedication to the “Always Open” mindset.
Naturally, it was imperative we find and crown “The Most Open-Motorer in the World…”
R57 “Open One Challenge” | digital
JOHN COOPER WORKS
“RACING IS IN OUR BLOOD”
AGENCY: BSSP
ROLE: creative lead/acd/writer
MEDIA: print • digital • interactive • brochure • CRM
how do you launch THE FIRST performance engineered factory model?
“FLAG CHASE” | digital
MISCELLANEOUS
MISCELLANEOUS R56 COOPER/S WORK
AGENCY: BSSP
ROLE: acd/writer
MEDIA: print • radio• interactive • OOH
RECOGNITION:
• One Show Interactive, Merit | Dynamic Banners |
• “Garage Finder”
"MONSTER TRUCK" | :60 radio
“PARKING MANTRA” | digital
“GET PUMPED” | digital
