PRICELINE
2010 Effie, Silver | Travel & Tourism
2015 Effie, Bronze | Sustained Success
PRICELINE
“THE NEGOTIATOR”
AGENCY: BSSP
ROLE: acd/writer
MEDIA: newspaper • broadcast • print • digital • social
RECOGNITION:
• Effie, Silver | Travel & Tourism
• Effie, Bronze | Sustained Success
RESULTS:
• +25.5% Y1 revenue increase, catapulting the brand to category leader
• campaign ran successfully for 8+ years
how do you empower YOUR audience AND celeb spokesperson at the same time?
