PRICELINE
2010 Effie, Silver | Travel & Tourism
2015 Effie, Bronze | Sustained Success
PRICELINE
“THE NEGOTIATOR”
AGENCY: BSSP
ROLE: acd/writer
MEDIA: newspaper • broadcast • print • digital • social • web
RECOGNITION: Effie, Silver | Travel & Tourism • Effie, Bronze | Sustained Success
RESULTS: Year One revenue increase +25.5%, turning Priceline into the Travel Booking category leader • campaign ran successfully for 8+ years
“how do you empower AN audience AND YOUR spokesperson at the same time?”
—
create a character both can love.
