SIMCITY
SIMCITY
“LET’S ALL BE MAYOR”
AGENCY: DraftFCB
ROLE: acd/writer
MEDIA: broadcast • content • site • digital • social
RECOGNITION:
• AME Awards | Interactive Silver
• Game Marketing Awards | Best campaign
• REGGIE | Best Brand Activation
• Creativity | Editorial Pick of the Day
RESULTS:
• 1.3M views in 7 days
• average site engagement: 27 minutes
• 3K tweets/hour
• 400K votes from every continent, including Antarctica
PRESS: AdAge | FWA Site of the Day
HOW DO YOU GET the world to build something incredible together?
SOCIAL MEDIA | By crowdsourcing input from fans around the globe via real-time via social we got the whole world to play the demo together, live.
Site Experience Case Study
