e0036c8f-50b5-4f1f-a72d-a04460e0431e_car_202x158.png

SIMCITY

 

SIMCITY

“LET’S ALL BE MAYOR”

MEDIA:

broadcast • content • microsite • video • digital • social

PRESS:

AdAge | FWA Site of the Day

RECOGNITION:

  • AME Awards | Interactive Silver

  • Game Marketing Awards | Best campaign

  • REGGIE | Best Brand Activation

  • Creativity | Editorial Pick of the Day

STATS:

  • 1.3M views in 7 days

  • 3K tweets/hour

  • average site visit: 27 minutes

  • 400K votes from every continent, including Antarctica

SOCIAL MEDIA | We crowdsourced fans’ input from around the globe in real-time using social media; essentially the world was playing the demo together at once.