STAR WARS: FORCE UNLEASHED
STAR WARS
“THE FORCE UNLEASHED”
STATS:
sold 1.5M units in 5 days
5.7M total sales across all platforms
fastest-selling Star Wars game ever
fastest-selling Lucas Arts game ever
“THE FORCE UNLEASHED” | :30
CREATIVE APPROACH
Euphoria is a physics engine that generates unique reactions to stimuli ensuring behavior/interaction is lifelike and unique every single time.
Digital Molecular Matter models an object’s specific material properties so that glass shatters, steel bends, & wood splinters realistically.
PRODUCTION PROCESS
1. brainstorm IT
Working directly with the TFU’s development team, we imagined an intense Force battle on Kashyyyk.
2. BUILD IT
Working with programmers and capture artists we created '‘splines” - camera dollies and pans that could be repeated at consistent speed and direction.
3. BLOW IT UP
The game engines generated hundreds of unique battles that made for thousands of unique, destructive moments which we captured form different angles.
4. BRING IT TO LIFE
The VFX wizards at Industrial Light & Magic composited select elements from hundreds of unique takes to create an epic :30 spot created from 100% authentic, in-game footage.
“THE SECRET APPRENTICE” | :30 story trailer