TRAVELOCITY
TRAVELOCITY
“GO & SMELL THE ROSES”
AGENCY: McKinney
ROLE: acd/writer
MEDIA: broadcast • video • digital • social
RECOGNITION: EFFIE, Finalist | Sustained Success
PRESS: Ads of the World
“HOW DO you reinvigorate a brand mascot’s sense of purpose?”
—
deliver inspiration VS. information.
“MERMAID” | :15
“SURFING” | :15
We had a blast designing and building practical versions of our campaign logo unique to each spot’s location to shoot them practically in-situ.
“SAFARI” | :15
“WALLS” | :15
“BUILDINGS” | :15
“FISH” | :15
“HAIL” | :15
“BULLS” | :15