experience

 

CONCEPTUAL BIG IDEAS | STRATEGIC SMARTS | HUMAN(E) LEADERSHIP | CLIENT WHISPERING | PRODUCTION KNOW-HOW

WORK YOU MiGHT HAVE SEEN, FOR BRANDS YOU MAY HEARD OF.

I’m an awarded creative & strategic brand-builder with particular expertise and passion for the travel & video game categories. I have deep experience creating innovative work that engages diverse audiences and delivers exceptional results for brands willing to stand up and stand out in a loud and crowded world. I’ve been lucky enough to lead and grow some of Pop Culture’s most iconic brands & influential entertainment properties. 

A “ROLL-UP-YOUR-BOOTS-on-the ground-SLEEVES” type LEADER.

I’ve always thought it’s a leader’s job to be an exponent - a multiplier who empowers others to activate their best selves. Inside the team, that means fostering a safe, inclusive, creative culture where people own the work and make things they’d  proud to hang on Mom’s fridge. As a partner to clients, I’m excited by thoughtful, collaborative relationships that value curiosity and courage.

  • WORK EXPERIENCE:

    • Freelance CD/Writer | Self-Employed/Contract

    • Associate Creative Director | McKinney

    • Associate Creative Director | DraftFCB

    • Associate Creative Director | BSSP

    • Copywriter | Arnold

    EDUCATION:

    • Creative Circus | Atlanta, GA. | Advertising/Creative Writing

    • Boston College | Chestnut Hill, MA | BA, Psychology

    • Adweek: Ad of the Day | Borderlands 3, “Let’s Make Some Mayhem”

    • Lüerzer’s Archive | Borderlands 3, “Let’s Make Some Mayhem”

    • One Show, Silver | Moving Image Craft: VFX | Titanfall 2, “Become One”

    • CLIO, Bronze | Film Technique: Visual FX | Titanfall 2, “Become One”

    • Effie, Bronze | Sustained Success | Priceline

    • One Show Interactive, Silver | UX | Urban Ministries of Durham, “Names of Change”

    • Video Game Marketing Awards | Best Digital Ad Campaign | SimCity, “Let’s All Be Mayor”

    • Video Game Marketing Awards | Best Website | SimCity, “Let’s All Be Mayor.com”

    • Creativity, Pick of the Day | SimCity “Let’s All Be Mayor”

    • AME Awards | Interactive Silver Medallion | SimCity, “Let’s All Be Mayor”

    • REGGIE | Best Brand Activation | SimCity, “Let’s All Be Mayor”

    • FWA Site of the Day | SimCity, “Let’s All Be Mayor”

    • Effie, Finalist | Sustained Success | Travelocity

    • Graphis, Merit | Poster, Tourism | Greyhound, “Whistler Posters”

    • Graphis, Merit | Advertising, Transportation | Greyhound, “Resumé”

    • Graphis, Merit | Advertising, Transportation | Greyhound, “Couch”

    • Communication Arts, Exhibit | Advertising, Print | Greyhound, “Make Every Mile Count”

    • Obie, Gold | Automotive, Traditional Billboard | MINI, “Unlimited Headroom”

    • Effie, Silver | Travel & Tourism | Priceline

    • One Show Interactive, Merit | Micro-site | MINI, “Open One Challenge website”

    • Addy, Silver | Website | MINI, “Open One Challenge website”

    • One Show Interactive, Merit | Microsite | Epson, “Discover Your Epsonality”

    • One Show Interactive, Merit | Dynamic Banners | MINI, “Parking Mantra”

    • One Show Interactive, Merit | Dynamic Banners | MINI, “Parking Garage Finder”

    • Effie, Silver | Travel & Tourism | Royal Caribbean International, “Freedom of the Seas”

    • Webby, Honoree | Rich Media | MINI, “Parking Mantra”

    • Webby, Honoree | Rich Media | MINI, “Get Pumped”

    • NY Festival of Print & Design, Finalist | Best Use of Medium | Royal Caribbean “Underground”

    • VIDEO GAMES: Lucas Arts & Entertainment - Electronic Arts - 2K - Twitch - Nintendo

    • TRAVEL: Greyhound - Travelocity - Priceline - Royal Caribbean

    • AUTOMOTIVE: MINI - Audi

    • INSURANCE: Allstate - Nationwide - The Hartford - MetLife - AAA

    • BEVERAGE: Coors - Shocktop - MTN DEW - Jim Beam - Bevmo - Muscle Milk - Blackstone Wine

    • PACKAGED GOODS: Nature’s Path - Bomb Pop - Halo Top - Lysol - Slim Jim

    • TECH: Apple - Amazon - Twitch - Youtube - Google - Salesforce - Skype - Norton Antivirus - Evernote - Jet.com - Sun Microsystems - VMWare

    • HEALTH & WELLNESS: Walgreens Take Care Health • Fitbit • Nature’s Way Vitamins

    • TELCOM/ELECTRONICS: Radioshack - Verizon - Visible - T-Mobile - Cricket - Epson

    • LUXURY: Ritz Carlton Residences

    • FOOD & RESTAURANT: McDonald’s - Taco Bell - Chipotle - Del Taco - TGIFriday’s

    • APPAREL: North Face - Mountain Hardwear - Columbia - Prana - Timberland

    • FINANCE: Citizens Bank - Fidelity - Capital One - Techcom Bank - Bloomberg

    • EDUCATION: Connections Academy - Pearson

    • PET: Milkbone - Nature’s Recipe

    • UTILITY: PG&E

    • PRO-BONO: SF Jazz Festival - Children’s Hospital Boston - Partnership for a Drug-free America - Marine Mammal Center of Marin - Children’s Cancer Partners of North Carolina - City of Hope

    • Wieden & Kennedy

    • Apple

    • Twitch

    • Tonal

    • 2K Interactive

    • 180NY

    • Virtue Worldwide Camp+King

    • Mekanism

    • Argonaut

    • Publicis-Seattle

    • BarrettSF

    • Pereira O’Dell

    • Muhtayzik-Hoffer

    • Grey/West

    • TBD Advertising

    • HEAT

    • The Paragraph Project

    • Questus

    • Here Be Dragons

    • GNET

    • Chapter SF & more…