SIMCITY
SIMCITY
“LET’S ALL BE MAYOR”
AGENCY: DraftFCB
ROLE: acd/writer
MEDIA: broadcast • content • microsite • video • digital • social
RECOGNITION: AME Awards | Interactive Silver • Game Marketing Awards | Best campaign • REGGIE | Best Brand Activation • Creativity | Editorial Pick of the Day
RESULTS: 1.3M views in 7 days • 3K tweets per hour • average site engagement: 27 minutes • 400K votes representing every continent, including Antarctica
PRESS: AdAge | FWA Site of the Day
“HOW DO YOU GET the world to build together?”
—
give it a chance to all go HORRIBLY wrong.
SOCIAL MEDIA | By crowdsourcing input from fans around the globe via real-time via social we got the whole world to play the demo together, live.
Site Experience Case Study
